Knowledge Centre
Insights on fashion returns, fit technology, and conversion.
Field-tested writing for ecommerce, merchandising and ops leaders at online fashion brands.
27 July 2026 · 5 min read
Top virtual try-on tools for UK ecommerce in 2026
Discover the top virtual try-on tools for UK ecommerce in 2026. Boost conversions and reduce returns with these innovative solutions.
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26 July 2026 · 5 min read
Denim fit guide for UK Shopify merchants
Unlock the secrets to perfect denim fit with our guide. Standardize measurements, enhance virtual try-ons, and reduce returns!
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25 July 2026 · 5 min read
Server-side tracking for Shopify: a UK fashion brand guide
Boost your Shopify store with server-side tracking. Recover lost conversions, improve speed, and enforce consent effectively. Learn how!
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24 July 2026 · 5 min read
AI virtual try-on for retailers: reduce returns and boost conversion
Discover how AI virtual try-on helps retailers reduce returns and boost conversions. Transform shopping with photorealistic garment previews!
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23 July 2026 · 5 min read
Auth Local
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23 July 2026 · 5 min read
Test
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23 July 2026 · 5 min read
Body measurements from photo: a practical guide for UK fashion retailers
Unlock accurate body measurements from photo with AI for UK fashion retailers. Discover how to reduce returns and improve fit now!
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29 January 1970 · 7 min read
How Body Measurement AI Works — And Why It's Better Than Purchase History
Purchase history asks what someone bought. Body measurement AI asks what fits their actual body today. Here's how it works.
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22 January 1970 · 6 min read
Virtual Try-On vs Size Guides: Why Size Guides Don't Work — And What Does
Size guides answer a measurement question. Customers are asking a fit and appearance question. That's why size guides haven't moved the needle on returns.
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15 January 1970 · 6 min read
The Hidden Cost of a Fashion Return: Why £25 Per Item Is Just the Start
Direct costs are only half the picture. The real cost of a fit-related return, including LTV erosion and bracket buying, is £40–£80 per item.
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8 January 1970 · 5 min read
How Inditex Spent €1.8bn on the Problem Every Mid-Market Brand Has
Inditex spent €1.8bn on technology in 2025 to solve fit. The same model class is now available to mid-market brands for £99/month.
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1 January 1970 · 5 min read
Why 72% of Fashion Returns Are Fit Problems — And What to Do About It
Returns are eating fashion margins. The majority aren't preference problems — they're fit problems. Here's what actually reduces them.
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