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Press & media kit · 2026

GarmCheck. Press kit.

Everything you need to write about GarmCheck — boilerplate, fact sheet, founder bios, brand assets, and press contact. All assets free to use with attribution.

01

Boilerplate

Short — 50 words

GarmCheck is a virtual try-on platform for fashion brands. It lets shoppers see themselves wearing a garment from a single uploaded photo, in around ten seconds. Brands using GarmCheck see fewer size-related returns and higher PDP conversion. It installs on Shopify in under an hour.

Long — 120 words

GarmCheck is a virtual try-on platform built for the realities of online fashion. Customers upload a photo of themselves; GarmCheck reads body measurements directly from the image and renders the chosen garment onto them in around ten seconds, with garment-aware drape and identity preserved. The result is the actual customer in the actual product — not a stylised avatar or a quiz-based size guess.

The product is built for fashion brands losing margin to size-related returns (industry average: 25–40% return rate). It installs on Shopify in under an hour and is sold on usage-based pricing from a free tier.

02

Fact sheet

Founded
2025
Headquarters
United Kingdom
Category
Fashion ecommerce / generative AI
Product
Photo-based virtual try-on for clothing
Platforms
Shopify (live), Shopify Plus, headless via API
Pricing
Free tier, paid plans from £99/mo
Render time
~10 seconds median
Setup time
Under 1 hour
Reference benchmark
19% reduction in size returns (Walmart/Zeekit, 2023)

04

Approved quotes

On the problem

Online fashion has built a returns problem that's now larger than the GDP of most countries. The customer never gets to try the product on. Virtual try-on closes that gap — and the impact on returns is immediate.
— GarmCheck spokesperson

On the product

Avatar-based try-on doesn't move returns because the avatar isn't the customer. We render the actual person, in the actual garment. That's the difference.
— GarmCheck spokesperson

On the market

Every brand we talk to has a returns line item bigger than their marketing budget. We're a single line of JavaScript that can move that number 5–15 percentage points.
— GarmCheck spokesperson

05

Contact

Mean response time under 4 business hours. Spokespeople available for written, podcast, and broadcast formats.