Free guide · 12 pages · PDF
The Returns Reduction Playbook.
Online fashion returns average 25–40%. We pulled the public data, the case studies, and what we’ve seen running virtual try-on for brands — and wrote down the five interventions that actually work.
What’s inside
- Why customers really return clothing — by reason code, not anecdote
- Size chart audit checklist (the boring fix that moves the needle)
- PDP photography & fit content that pre-empts returns
- Virtual try-on: the three approaches and which actually reduces returns
- A 90-day rollout plan for a £5M brand
Written by the team at GarmCheck. Share freely — attribution appreciated.